KLYYR Labs · Report 001
2026 Toothpaste Transparency Report.
Headline finding
Klyyr audited 50 popular toothpastes against their public labels. Of 28 hydroxyapatite pastes, 12 publish a numeric HAp percentage. The other 16 do not. SLS appears in 14 of 50 pastes, almost all of them conventional drugstore formulas. Artificial dyes appear in 7. This is a disclosure audit, not a ranking and not a clinical trial.
The dataset is free to reuse under CC BY 4.0. Cite the report, then check the current carton—formulas change.
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50
toothpastes audited
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12 / 28
HAp pastes publish a %
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14 / 50
contain SLS
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7 / 50
use artificial dyes
What the labels show
01 · Hydroxyapatite
12 of 28 HAp pastes publish a percentage
The other 16 list hydroxyapatite and stop there. Boka and Davids say the number is proprietary. Apagard, the Japanese originator, also withholds it. Third-party guesses were not counted as disclosure.
02 · SLS
SLS is still the drugstore default
12 of 22 conventional pastes contain sodium lauryl sulfate. Only 2 of 28 hydroxyapatite pastes do: CariFree Gel 1100 and Apagard Premio. Sarcosinate, glutamate, and taurate were not scored as SLS.
03 · Flavor
Most mass-market labels still say “flavor”
13 of 22 conventional pastes hide the flavor system behind a single word. 4 of 28 HAp pastes do the same. Named peppermint or spearmint oil is ordinary on mineral pastes and rare on Colgate, Crest, and Sensodyne Drug Facts.
04 · Color
Artificial dyes cluster in kids gels and stripes
7 of 50 pastes use FD&C or equivalent CI dyes. Colgate Kids uses Blue 1 and Yellow 10. Close-Up Red Gel uses Red 33 and Red 40. On the HAp side, Spotlight lists Blue 1 and Curaprox Black is White uses cosmetic CI colorants.
05 · Particle mix
Two pastes publish nano and micro together
Klyyr One+ discloses a combined 10% nano + micro blend. RiseWell PRO discloses 10% micro plus 5% NanoXIM CarePaste. CarePaste is a slurry; this report records the brand’s wording and does not convert it to dry nHAp.
06 · Index
A 10 is disclosure, not a clinical win
19 pastes scored 10/10 on the Label Transparency Index. That includes Klyyr, several HAp brands that publish a percent, and conventional pastes that name flavor oils. Hismile and Spotlight scored 5: HAp on the INCI, no percent, no particle type, generic aroma.
The 50-product dataset
One named flagship SKU per row. Filter the table, then open the source. JSON and CSV downloads are the citable files. Score is the Label Transparency Index (0–10), not a quality rating.
| Product | HAp % | Particle | Fluoride | SLS | Dyes | Flavor | Score | Source |
|---|---|---|---|---|---|---|---|---|
| KlyyrOne+ | 10% | both | none | no | no | named | 10 | Source |
| BokaEla Mint | not disclosed | nano | none | no | no | named | 8 | Source |
| BokaSensitive n-Ha | not disclosed | nano | none | no | no | mixed | 8 | Source |
| DavidsHydroxi Whitening + Enamel Health | not disclosed | nano | none | no | no | named | 8 | Source |
| RiseWellOriginal Mineral Toothpaste (Wild Mint) | 10% | micro | none | no | no | named | 10 | Source |
| RiseWellPRO Mineral Toothpaste | 10% micro + 5% NanoXIM CarePaste | both | none | no | no | named | 10 | Source |
| Dr. Jen NaturalSuper Paste Nano-Hydroxyapatite + Fluoride | 10% | nano | NaF 0.22% (~1000 ppm) | no | no | mixed | 10 | Source |
| WellnesseWhitening Toothpaste (Original Mint) | about 5% | micro | none | no | no | named | 10 | Source |
| FyggNano-Hydroxyapatite Toothpaste, Mild Mint | 3.1% | nano | none | no | no | named | 10 | Source |
| Mouthology10% Nano-Hydroxyapatite Toothpaste | 10% | nano | none | no | no | mixed | 10 | Source |
| MySmileNano-Hydroxyapatite Toothpaste, Misty Mint | not disclosed | nano | none | no | no | generic | 6 | Source |
| BiteToothpaste Bits, Fresh Mint | not disclosed | nano | none | no | no | mixed | 8 | Source |
| TwiceHappy Mint Whitening with 5% Nano-Hydroxyapatite | 5% | nano | none | no | no | named | 10 | Source |
| CariFreeGel 1100 (Mint) | not disclosed | nano | NaF 0.24% (1100 ppm) | yes | no | named | 8 | Source |
| Lumineux10% Nano Hydroxyapatite Performance Whitening | 10% | nano | none | no | no | named | 10 | Source |
| Designs for HealthPerioBiotic Silver (Spearmint) | not disclosed | nano | none | no | no | mixed | 8 | Source |
| UnpasteFluoride-Free Mint Tooth Tabs | not disclosed | nano | none | no | no | named | 8 | Source |
| Grants of AustraliaWhitening +HA Natural Toothpaste | not disclosed | micro | none | no | no | named | 8 | Source |
| Sangi / ApagardApagard Premio | not disclosed | nano | none | yes | no | mixed | 8 | Source |
| BioRepairPlus Total Protection | 20% | micro | none | no | no | generic | 8 | Source |
| CuraproxBlack is White | not disclosed | nano | SMFP 0.723% | no | yes | mixed | 8 | Source |
| GeorganicsToothpaste with Hydroxyapatite, Fresh Mint | not disclosed | micro | NaF 1350 ppm | no | no | named | 8 | Source |
| The Humble Co.Natural Toothpaste Sensitive Mint | not disclosed | unspecified | NaF 1450 ppm | no | no | mixed | 7 | Source |
| HismilePAP+ Whitening Toothpaste | not disclosed | unspecified | none | no | no | generic | 5 | Source |
| Spotlight Oral CareAdvanced Action Whitening Pro | not disclosed | unspecified | sodium fluoride, strength not disclosed | no | yes | generic | 5 | Source |
| MoonPlatinum Advanced Whitening Anticavity | not disclosed | unspecified | NaF 0.24% (0.13% w/v F ion) | no | no | mixed | 7 | Source |
| Snow10% Hydroxyapatite Toothpaste | 10% | unspecified | none | no | no | mixed | 9 | Source |
| HimalayaWhitening+ Hydroxyapatite Extra Strength Mint | 10% | nano | none | no | no | mixed | 10 | Source |
| ColgateCavity Protection Great Regular Flavor | none | n/a | SMFP 0.76% (0.15% w/v F ion) | yes | no | generic | 8 | Source |
| ColgateTotal SF Whitening Paste | none | n/a | SnF2 0.454% (0.15% w/v F ion) | yes | no | generic | 8 | Source |
| Crest3D White Brilliance | none | n/a | SMFP 1.14% (0.17% w/v F ion) | yes | no | generic | 8 | Source |
| CrestPro-Health Advanced | none | n/a | SnF2 0.454% (0.16% w/v F ion) | yes | yes | generic | 8 | Source |
| CrestCavity Protection Regular | none | n/a | NaF 0.243% (0.15% w/v F ion) | yes | yes | generic | 8 | Source |
| SensodynePronamel Gentle Whitening | none | n/a | NaF 0.25% (0.15% w/v F ion) + 5% KNO3 | no | no | generic | 8 | Source |
| SensodyneRepair & Protect (US) | none | n/a | SnF2 0.454% (0.15% w/v F ion) | yes | no | generic | 8 | Source |
| Arm & HammerAdvance White Extreme Whitening | none | n/a | NaF 0.24% | yes | no | generic | 8 | Source |
| AquafreshExtreme Clean Whitening Action | none | n/a | NaF (0.15% w/v F ion) | yes | yes | generic | 8 | Source |
| ParodontaxActive Gum Repair Fresh Mint | none | n/a | SnF2 0.454% (0.15% w/v F ion) | yes | no | generic | 8 | Source |
| Tom's of MaineWicked Fresh! Cool Peppermint (SLS-Free) | none | n/a | SMFP 0.76% (0.13% w/v F ion) | no | no | mixed | 10 | Source |
| HelloNaturally Whitening Anticavity Fluoride | none | n/a | SMFP 0.76% (0.14% w/v F ion) | no | no | mixed | 10 | Source |
| NativeWhitening Wild Mint & Peppermint Oil | none | n/a | NaF 0.243% (0.14% w/v F ion) | no | no | mixed | 10 | Source |
| Dr. Bronner'sAll-One Toothpaste Peppermint | none | n/a | none | no | no | named | 10 | Source |
| CloSYSAnticavity Fluoride Toothpaste Sensitive | none | n/a | NaF 0.24% (0.13% w/v F ion) | no | no | named | 10 | Source |
| BurstFluoride Whitening / Wild Mint | none | n/a | NaF 0.243% | no | no | named | 10 | Source |
| quipMint Anticavity Toothpaste | none | n/a | NaF 0.24% (0.14% w/v F ion) | no | no | generic | 8 | Source |
| Close-UpFreshening Gel Red | none | n/a | NaF 0.24% | yes | yes | generic | 8 | Source |
| ColgateKids Maximum Cavity Protection, Mild Bubble Fruit | none | n/a | NaF 0.24% (0.15% w/v F ion) | yes | yes | generic | 8 | Source |
| MarvisClassic Strong Mint | none | n/a | NaF ~0.25% (retailer listing) | yes | no | mixed | 10 | Source |
| Desert EssenceTea Tree Oil Toothpaste Mint | none | n/a | none | no | no | named | 10 | Source |
| RedmondEarthpaste with Silver, Peppermint | none | n/a | none | no | no | named | 10 | Source |
HAp % is recorded only when the brand or an official label states a number. Particle “both” means the brand names nano and micro together. Flavor “named” means botanical oils or isolates with no generic flavor token; “mixed” means both; “generic” means only flavor, aroma, or natural flavor. SLS is sodium lauryl sulfate only. Dyes are FD&C, D&C, or equivalent CI colorants. Iron oxides are not scored as FD&C dyes.
Download JSON Download CSV CC BY 4.0 — reuse with attribution
How we scored the labels
Audit window: 1–13 August 2026. Sources: brand product pages, DailyMed / FDA Structured Product Labels, and major-retailer Drug Facts or INCI lists. One SKU per row. Variants were not averaged.
A numeric hydroxyapatite concentration was recorded only when the brand or an official label stated it. Third-party estimates, Amazon-title percentages without an INCI, and “about 10%” from reviewers were excluded. Wellnesse’s brand phrase “about 5%” was accepted because the brand published it. RiseWell PRO’s “5% NanoXIM CarePaste” was recorded as written; CarePaste is a slurry, not necessarily 5% dry nano-HAp.
The Label Transparency Index is 10 points: full ingredient list online (2); hero-dose disclosure (2)—HAp % if HAp is present, otherwise fluoride strength or an explicit none; particle type named, or not applicable (1); flavor named or mixed (2); surfactant named (1); dye status determinable from a complete list (1); titanium dioxide status determinable (1).
Excluded: Amazon-only brands without a verifiable INCI (Genvyne, IZKUT); discontinued brands (Dr. Brite); bioactive-glass pastes that are not hydroxyapatite toothpastes (BioMin F and C).
Paste a label into the toothpaste ingredient checker to decode a carton that is not in this set.
How to cite this report
Journalists, dentists, and other brands may reuse the table, JSON, and CSV under CC BY 4.0. Attribution is required. Please link the page and name the audit date. Corrections: hello@klyyr.com.
Klyyr. (2026, August 13). 2026 Toothpaste Transparency Report. https://www.klyyr.com/pages/toothpaste-transparency-report-2026
Read the percentage. Read the particle sizes. Read the foamer. Then decide with a dentist—not from a flavor name on the box.
Klyyr manufactures One+, which is included and scored with the same rules as every other row. This report is a public-label audit, not a clinical comparison, not a ranking of efficacy, and not dental advice. Formulas change. Confirm the carton or Drug Facts before quoting a cell. ADA Seal status follows the October 2025 ADA Seal Reference Guide and current brand pages; it is not a transparency score.
01 What is the 2026 Toothpaste Transparency Report?
A Klyyr audit of 50 popular toothpastes against their public labels. It records whether each brand discloses a hydroxyapatite percentage, names nano or micro particles, lists SLS, uses artificial dyes, names flavor oils, and publishes a full ingredient list. It is not a best-of ranking.
02 Does a 10/10 mean that toothpaste is the best?
No. The Label Transparency Index scores disclosure, not cavities, sensitivity, or whitening. A conventional fluoride paste can score 10 by publishing Drug Facts and naming peppermint oil. A hydroxyapatite paste can score 8 with a clean formula if it withholds the HAp percentage.
03 Is this report independent?
No. Klyyr publishes it and sells One+. One+ is in the dataset and was scored with the same rules. That conflict is stated on the page. The citable facts are the public labels, the JSON, and the CSV—not a claim that Klyyr is clinically superior.
04 Why do Boka and Davids show “not disclosed”?
Both brands list nano-hydroxyapatite and say the percentage is proprietary. Davids has also written that it does not use 10%. Those statements are not a published concentration, so the cell is “not disclosed.” See Klyyr vs Boka and Klyyr vs David's.
05 Can another website cite or reuse the table?
Yes. The report, JSON, and CSV are licensed CC BY 4.0. Name Klyyr, link to this page, and keep the audit date. Do not present the Index as a clinical ranking. If a brand has changed its label since 13 August 2026, say so.