Modern oral care, made klyyr.

A klyyr standard.

Fluoride-free hydroxyapatite toothpaste with a cleaner point of view. Minimal ingredients, intentional formulation, and built for the daily ritual.

Ingredient-forward

Hydroxyapatite. Fluoride-free. Minimal formula. Premium ritual.

  • Fluoride-Free
  • 10% Hydroxyapatite
  • Minimal Ingredients
  • Nano + Micro

Oral care, refined.

KLYYR toothpaste is made for people who want more from the products they use every day.

Zero+

Zero+

Zero+

$12.95

Ingredient philosophy

Every ingredient should have a reason to be here.

That is the standard. KLYYR is built around ingredient clarity, thoughtful formulation, and a cleaner approach to everyday essentials. We keep the language simple, the design refined, and the formula intentional.

Clear by design.

  • Clear ingredients
  • Thoughtfully formulated
  • Less noise
  • Better basics

Why KLYYR

Clear by design.

KLYYR was created for people who want their everyday products to feel more intentional. We believe oral care can be cleaner, more modern, and more thoughtfully made, from the formula to the packaging on the counter.

Less noise. Better basics.

  • Modern design over category clutter
  • Daily essentials that feel elevated
  • Quiet luxury meets ingredient clarity

Let's be KLYYR.

Minimal formula. Maximum intention.

Modern oral care built around clarity, designed to look sharp on the counter and feel considered in the ritual.

A cleaner point of view for every day.