KLYYR Labs · Report 005

71 labels · September 2026

Toothpaste Fluoride Strength Chart.

Headline finding

Klyyr recorded the fluoride line on 71 toothpaste labels: the 50 in the 2026 Toothpaste Transparency Report and the 22 in the Kids Label Audit. 36 list fluoride, and 35 of them print a strength that works out to 950–1,500 ppm. Only 2 print the number in ppm; US Drug Facts panels print a salt percentage, so this chart converts it. 35 rows list no fluoride, including One+.

  • 35 / 36

    fluoride pastes print a strength

  • 950–1,500

    ppm range on those labels

  • 2

    labels print the number in ppm

  • 35

    rows with no fluoride listed

Method

“Printed on label” is the fluoride line exactly as the Drug Facts panel or ingredient list shows it. When a label prints ppm, that number is used. Otherwise ppm is computed from the salt percentage (weight for weight) using fluoride's share of the salt: sodium fluoride 45.2%, stannous fluoride 24.2%, sodium monofluorophosphate 13.2%. Results are rounded to the nearest 50.

Most US panels also print a “w/v fluoride ion” figure such as 0.15%. That is weight per volume. Toothpaste is denser than water, so 0.15% w/v is not 1,500 ppm by weight; the salt percentage on the same panel gives about 1,000–1,100. When a label prints only the w/v figure, the chart converts it directly and marks it (w/v).

None means no fluoride compound is listed. Not disclosed means fluoride is listed without a strength.

Part of the Klyyr Labs label-audit series. Built on the sample, sources, and disclosure rules of the 2026 Toothpaste Transparency Report.

What the labels show

  1. 01 · The common number

    23 labels land at about 1,100 ppm

    Sodium fluoride at 0.24–0.243% and stannous fluoride at 0.454% both work out to about 1,100 ppm. 5 work out to about 1,000: sodium monofluorophosphate at 0.76% (Colgate Cavity Protection, Hello Naturally Whitening, and both Tom's of Maine pastes) and Dr. Jen Super Paste at 0.22% sodium fluoride.

  2. 02 · The outliers

    950 to 1,500 ppm

    Crest 3D White Brilliance prints 1.14% sodium monofluorophosphate, about 1,500 ppm. Humble Sensitive (1,450) and Georganics (1,350) print ppm on their UK labels. Curaprox Black is White is the lowest at about 950.

  3. 03 · Kids

    Kids tubes are adult strength

    All 11 fluoride kids tubes work out to 1,000–1,100 ppm. The difference for children is the amount on the brush, not the tube.

  4. 04 · Stannous

    5 labels use stannous fluoride

    Crest Pro-Health Advanced, Colgate Total SF, Sensodyne Repair & Protect (US), Parodontax Active Gum Repair, and Crest Kids Advanced all print 0.454%, about 1,100 ppm.

  5. 05 · Hydroxyapatite with fluoride

    7 HAp pastes also list fluoride

    Dr. Jen Super Paste (about 1,000), CariFree Gel 1100 (about 1,100), Moon Platinum (about 1,100), Curaprox (about 950), Georganics (1,350), and Humble Sensitive (1,450). Spotlight Whitening Pro lists sodium fluoride with no strength.

All 71 labels

Search a brand, filter by salt or status, and open the source. Kids rows come from the Kids Label Audit.

71 of 71

Fluoride strength printed on toothpaste labels, with ppm
Product Sample Fluoride source Printed on label ≈ ppm F Status Source
KlyyrOne+ 2026 report none none listed — none Source
BokaEla Mint 2026 report none none listed — none Source
BokaSensitive n-Ha 2026 report none none listed — none Source
DavidsHydroxi Whitening + Enamel Health 2026 report none none listed — none Source
RiseWellOriginal Mineral Toothpaste (Wild Mint) 2026 report none none listed — none Source
RiseWellPRO Mineral Toothpaste 2026 report none none listed — none Source
Dr. Jen NaturalSuper Paste Nano-Hydroxyapatite + Fluoride 2026 report Sodium fluoride Sodium Fluoride 0.22% 1,000 stated Source
WellnesseWhitening Toothpaste (Original Mint) 2026 report none none listed — none Source
FyggNano-Hydroxyapatite Toothpaste, Mild Mint 2026 report none none listed — none Source
Mouthology10% Nano-Hydroxyapatite Toothpaste 2026 report none none listed — none Source
MySmileNano-Hydroxyapatite Toothpaste, Misty Mint 2026 report none none listed — none Source
BiteToothpaste Bits, Fresh Mint 2026 report none none listed — none Source
TwiceHappy Mint Whitening with 5% Nano-Hydroxyapatite 2026 report none none listed — none Source
CariFreeGel 1100 (Mint) 2026 report Sodium fluoride Sodium Fluoride, .24% (w/w) 1,100 stated Source
Lumineux10% Nano Hydroxyapatite Performance Whitening 2026 report none none listed — none Source
Designs for HealthPerioBiotic Silver (Spearmint) 2026 report none none listed — none Source
UnpasteFluoride-Free Mint Tooth Tabs 2026 report none none listed — none Source
Grants of AustraliaWhitening +HA Natural Toothpaste 2026 report none none listed — none Source
Sangi / ApagardApagard Premio 2026 report none none listed — none Source
BioRepairPlus Total Protection 2026 report none none listed — none Source
CuraproxBlack is White 2026 report Sodium monofluorophosphate Sodium monofluorophosphate 0.723% (0.095% W/V fluoride ion) 950 stated Source
GeorganicsToothpaste with Hydroxyapatite, Fresh Mint 2026 report Sodium fluoride NaF 1350 ppm 1,350 stated Source
The Humble Co.Natural Toothpaste Sensitive Mint 2026 report Sodium fluoride NaF 1450 ppm 1,450 stated Source
HismilePAP+ Whitening Toothpaste 2026 report none none listed — none Source
Spotlight Oral CareAdvanced Action Whitening Pro 2026 report Sodium fluoride sodium fluoride, strength not disclosed — not disclosed Source
MoonPlatinum Advanced Whitening Anticavity 2026 report Sodium fluoride Sodium Fluoride 0.24% (0.13% w/v fluoride ion) 1,100 stated Source
Snow10% Hydroxyapatite Toothpaste 2026 report none none listed — none Source
HimalayaWhitening+ Hydroxyapatite Extra Strength Mint 2026 report none none listed — none Source
ColgateCavity Protection Great Regular Flavor 2026 report Sodium monofluorophosphate Sodium Monofluorophosphate 0.76% (0.15% w/v fluoride ion) 1,000 stated Source
ColgateTotal SF Whitening Paste 2026 report Stannous fluoride Stannous Fluoride 0.454% (0.15% w/v fluoride ion) 1,100 stated Source
Crest3D White Brilliance 2026 report Sodium monofluorophosphate Sodium monofluorophosphate 1.14% (0.17% w/v fluoride ion) 1,500 stated Source
CrestPro-Health Advanced 2026 report Stannous fluoride Stannous fluoride 0.454% (0.16% w/v fluoride ion) 1,100 stated Source
CrestCavity Protection Regular 2026 report Sodium fluoride Sodium fluoride 0.243% (0.15% w/v fluoride ion) 1,100 stated Source
SensodynePronamel Gentle Whitening 2026 report Sodium fluoride Sodium fluoride 0.25% (0.15% w/v fluoride ion) 1,150 stated Source
SensodyneRepair & Protect (US) 2026 report Stannous fluoride Stannous fluoride 0.454% (0.15% w/v fluoride ion) 1,100 stated Source
Arm & HammerAdvance White Extreme Whitening 2026 report Sodium fluoride Sodium fluoride (0.24%) 1,100 stated Source
AquafreshExtreme Clean Whitening Action 2026 report Sodium fluoride Sodium fluoride (0.15% w/v fluoride ion) 1,500 (w/v) stated Source
ParodontaxActive Gum Repair Fresh Mint 2026 report Stannous fluoride Stannous fluoride 0.454% (0.15% w/v fluoride ion) 1,100 stated Source
Tom's of MaineWicked Fresh! Cool Peppermint (SLS-Free) 2026 report Sodium monofluorophosphate Sodium monofluorophosphate 0.76% (0.13% w/v fluoride ion) 1,000 stated Source
HelloNaturally Whitening Anticavity Fluoride 2026 report Sodium monofluorophosphate Sodium monofluorophosphate 0.76% (0.14% w/v fluoride ion) 1,000 stated Source
NativeWhitening Wild Mint & Peppermint Oil 2026 report Sodium fluoride Sodium fluoride 0.243% (0.14% w/v fluoride ion) 1,100 stated Source
Dr. Bronner'sAll-One Toothpaste Peppermint 2026 report none none listed — none Source
CloSYSAnticavity Fluoride Toothpaste Sensitive 2026 report Sodium fluoride Sodium fluoride 0.24% (0.13% w/v fluoride ion) 1,100 stated Source
BurstFluoride Whitening / Wild Mint 2026 report Sodium fluoride Sodium Fluoride (.243%) 1,100 stated Source
quipMint Anticavity Toothpaste 2026 report Sodium fluoride Sodium fluoride 0.243% (0.13% w/v fluoride ion) 1,100 stated Source
Close-UpFreshening Gel Red 2026 report Sodium fluoride Sodium fluoride (0.24%) 1,100 stated Source
ColgateKids Maximum Cavity Protection, Mild Bubble Fruit 2026 report + kids audit Sodium fluoride Sodium Fluoride 0.24% (0.15% w/v fluoride ion) 1,100 stated Source
MarvisClassic Strong Mint 2026 report Sodium fluoride NaF ~0.25% (retailer listing) 1,150 stated Source
Desert EssenceTea Tree Oil Toothpaste Mint 2026 report none none listed — none Source
RedmondEarthpaste with Silver, Peppermint 2026 report none none listed — none Source
CrestKid's Crest Cavity Protection Sparkle Fun Kids audit Sodium fluoride Sodium fluoride 0.243% (0.15% w/v fluoride ion) 1,100 stated Source
CrestKid's Crest Cavity Protection Strawberry Rush Kids audit Sodium fluoride Sodium fluoride 0.243% (0.15% w/v fluoride ion) 1,100 stated Source
CrestKid's Crest Advanced Enamel + Cavity Protection (Strawberry) Kids audit Stannous fluoride Stannous fluoride 0.454% (0.15% w/v fluoride ion) 1,100 stated Source
ColgateColgate Kids Cavity Protection Bubble Fruit (Pokémon / Bluey / Minecraft character tubes) Kids audit Sodium fluoride Sodium Fluoride 0.24% (0.15% w/v fluoride ion) 1,100 stated Source
ColgateColgate My First Baby and Toddler Fluoride-Free Toothpaste (with toothbrush) Kids audit none none listed — none Source
HelloHello Kids Fluoride Toothpaste (Wild Strawberry) Kids audit Sodium fluoride Sodium fluoride 0.24% (0.15% w/v fluoride ion) 1,100 stated Source
HelloHello Kids Dragon Dazzle Fluoride Toothpaste (Blue Raspberry) Kids audit Sodium fluoride Sodium fluoride 0.24% (0.15% w/v fluoride ion) 1,100 stated Source
HelloHello Kids Fresh Watermelon Fluoride Free Toothpaste Kids audit none none listed — none Source
Tom's of MaineTom's of Maine Kid's Fluoride Anticavity Toothpaste (Silly Strawberry) Kids audit Sodium monofluorophosphate Sodium monofluorophosphate 0.76% (0.13% w/v fluoride ion) 1,000 stated Source
Tom's of MaineTom's of Maine Fluoride-Free Toddler Training Toothpaste (Mild Fruit) Kids audit none none listed — none Source
Burt's BeesBurt's Bees Kids Fluoride Toothpaste (Strawberry Splash) Kids audit Sodium fluoride Sodium fluoride 0.243% (0.14% w/v fluoride ion) 1,100 stated Source
Burt's BeesBurt's Bees Kids Toothpaste, Fluoride Free (Fruit Fusion) Kids audit none none listed — none Source
OrajelOrajel Naturals Kids PAW Patrol Anti-Cavity Fluoride Toothpaste (Natural Fruity Bubbles) Kids audit Sodium fluoride Sodium fluoride 0.24% (0.15% w/v fluoride ion) 1,100 stated Source
OrajelOrajel Kids CoComelon Fluoride-Free Training Toothpaste (Natural Watermelon) Kids audit none none listed — none Source
Tanner's Tasty PasteTanner's Tasty Paste Anticavity Fluoride Toothpaste (Vanilla Bling) Kids audit Sodium fluoride Sodium fluoride - 0.243% 1,100 stated Source
RiseWellRiseWell Kids Hydroxyapatite Toothpaste (Cake Batter / Birthday Cake) Kids audit none none listed — none Source
RiseWellRiseWell Kids PRO Hydroxyapatite Toothpaste (Cake Batter) Kids audit none none listed — none Source
BokaBoka Strawberry Mango Kids Nano-hydroxyapatite Toothpaste Kids audit none none listed — none Source
MouthologyMouthology Kids Hydroxyapatite Toothpaste (Strawberry-Watermelon) Kids audit none none listed — none Source
DavidsDavids Hydroxi Kids + Adults Nano-Hydroxyapatite Toothpaste (Strawberry Watermelon) Kids audit none none listed — none Source
WellnesseWellnesse Strawberry Toothpaste (kids) Kids audit none none listed — none Source

≈ ppm F is a conversion of the printed label figure, not a lab measurement. Confirm the carton; strengths can differ by market.

Download JSON Download CSV CC BY 4.0. Reuse with attribution.

How to cite this report

The table, JSON, and CSV are free to reuse under CC BY 4.0. Name Klyyr, link this page, and keep the audit date. Corrections and label updates: hello@klyyr.com.

Klyyr. (2026, September 27). Toothpaste Fluoride Strength Chart 2026. https://www.klyyr.com/pages/toothpaste-fluoride-strength-chart

In short

Read the salt and the percentage. The w/v number on the same panel is a different unit.

Klyyr manufactures One+, which is included and scored with the same rules as every other row. This is a public-label record, not a clinical comparison, not a ranking of efficacy, and not dental advice. Formulas change. Confirm the carton or Drug Facts before quoting a cell.

01 How much fluoride is in Sensodyne?

Sensodyne Pronamel Gentle Whitening prints 0.25% sodium fluoride (about 1,150 ppm). Sensodyne Repair & Protect (US) prints 0.454% stannous fluoride (about 1,100 ppm).

02 How much fluoride is in Crest?

Crest Cavity Protection prints 0.243% sodium fluoride (about 1,100 ppm). Crest Pro-Health Advanced prints 0.454% stannous fluoride (about 1,100 ppm). Crest 3D White Brilliance prints 1.14% sodium monofluorophosphate (about 1,500 ppm).

03 How much fluoride is in Colgate?

Colgate Cavity Protection prints 0.76% sodium monofluorophosphate (about 1,000 ppm). Colgate Total SF prints 0.454% stannous fluoride (about 1,100 ppm). Colgate Kids Maximum Cavity Protection prints 0.24% sodium fluoride (about 1,100 ppm).

04 What does “0.15% w/v fluoride ion” mean?

It is fluoride weight per volume of paste. Because toothpaste is denser than water, it is not the same as 1,500 ppm by weight. The salt percentage on the same panel is the better guide, and this chart converts it.

05 Does One+ contain fluoride?

No. One+ lists no fluoride compound and is recorded as “none.” Read hydroxyapatite vs fluoride for what published studies measured.

Read the full FAQ →

ONE+
0 ppm fluoride. 10% nano + micro hydroxyapatite, disclosed on the label.
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