KLYYR Labs · Report 004
Titanium Dioxide and Dye Table.
Headline finding
Titanium dioxide appears on 14 of the 50 toothpastes in the 2026 Toothpaste Transparency Report: 11 conventional pastes and 3 hydroxyapatite pastes. FD&C, D&C, or CI dyes appear on 6 on the September re-read, down from 7 in August, because Curaprox's current Swiss ingredient list shows no CI dye. 31 of 50 list no colorant at all.
Each row names the colorant exactly as the label prints it and links the source.
-
14 / 50
list titanium dioxide
-
6 / 50
list an FD&C, D&C, or CI dye
-
31 / 50
list no colorant at all
-
11 / 14
TiO2 labels that are conventional pastes
Method
Sample: the 50 SKUs of the 2026 Toothpaste Transparency Report. Every list was re-read on 27 September 2026 from Drug Facts (DailyMed / FDA SPL), the brand's own list, or a major retailer.
Titanium dioxide counts when the list prints titanium dioxide or CI 77891. Synthetic dyes are FD&C, D&C, or equivalent CI colorants such as Blue 1 / CI 42090. Blue covarine (CI 74160) would be recorded separately as an optical whitening colorant; no label in the set lists it. Mica, iron oxides, and tin oxide are mineral pigments, not dyes. Where a cell differs from the August report, the row says so.
Part of the Klyyr Labs label-audit series. Built on the sample, sources, and disclosure rules of the 2026 Toothpaste Transparency Report.
What the labels show
01 · Titanium dioxide
11 of 22 conventional pastes list it
Only 3 of 28 hydroxyapatite pastes do: Moon Platinum, Snow 10% Hydroxyapatite, and Curaprox Black is White. On the drugstore side it appears on Crest, Colgate Total SF, both Sensodyne pastes, Parodontax, Aquafresh, Native, CloSYS, quip, and Marvis.
02 · Dyes
Blue 1 is the most common dye
FD&C Blue No. 1 (CI 42090) is on 4 labels: Crest Pro-Health Advanced, Crest Cavity Protection, Colgate Kids Maximum Cavity Protection, and Spotlight Whitening Pro. Red 30 (Aquafresh), Red 33 and Red 40 (Close-Up Red Gel), and Yellow 10 (Colgate Kids) appear once each.
03 · Claims
Dye-free is not colorant-free
Sensodyne Pronamel's carton says no artificial dyes; its Drug Facts list titanium dioxide. Moon Platinum lists titanium dioxide, mica, and iron oxides but no FD&C dye. Both are accurate. They answer different questions.
04 · Re-check
One cell changed since August
The August row for Curaprox Black is White came from a Canadian distributor page and listed CI 75810 and CI 77289. The Curaden Swiss list read on 27 September lists charcoal, mica, titanium dioxide, and tin oxide, and no CI dye. Formulas can differ by market.
The 50-label colorant table
Filter for titanium dioxide, no titanium dioxide, synthetic dyes, or no colorant. “Printed on label” is the colorant text exactly as listed.
| Product | Titanium dioxide | Synthetic dye | Other colorant | Printed on label | Source |
|---|---|---|---|---|---|
| KlyyrOne+ | no | none | none | none listed | Source |
| BokaEla Mint | no | none | none | none listed | Source |
| BokaSensitive n-Ha | no | none | none | none listed | Source |
| DavidsHydroxi Whitening + Enamel Health | no | none | none | none listed | Source |
| RiseWellOriginal Mineral Toothpaste (Wild Mint) | no | none | none | none listed | Source |
| RiseWellPRO Mineral Toothpaste | no | none | none | none listed | Source |
| Dr. Jen NaturalSuper Paste Nano-Hydroxyapatite + Fluoride | no | none | Spirulina | Spirulina Platensis Powder | Source |
| WellnesseWhitening Toothpaste (Original Mint) | no | none | none | none listed | Source |
| FyggNano-Hydroxyapatite Toothpaste, Mild Mint | no | none | none | none listed | Source |
| Mouthology10% Nano-Hydroxyapatite Toothpaste | no | none | none | none listed | Source |
| MySmileNano-Hydroxyapatite Toothpaste, Misty Mint | no | none | none | none listed | Source |
| BiteToothpaste Bits, Fresh Mint | no | none | none | none listed | Source |
| TwiceHappy Mint Whitening with 5% Nano-Hydroxyapatite | no | none | none | none listed | Source |
| CariFreeGel 1100 (Mint) | no | none | none | none listed | Source |
| Lumineux10% Nano Hydroxyapatite Performance Whitening | no | none | none | none listed | Source |
| Designs for HealthPerioBiotic Silver (Spearmint) | no | none | Annatto (Bixa orellana) extract | none listed | Source |
| UnpasteFluoride-Free Mint Tooth Tabs | no | none | none | none listed | Source |
| Grants of AustraliaWhitening +HA Natural Toothpaste | no | none | none | none listed | Source |
| Sangi / ApagardApagard Premio | no | none | none | none listed | Source |
| BioRepairPlus Total Protection | no | none | none | none listed | Source |
| CuraproxBlack is White | yes | none | Mica, Tin oxide, Charcoal | CHARCOAL POWDER, MICA, TITANIUM DIOXIDE, TIN OXIDE August row (Canadian distributor page) listed CI 75810 and CI 77289. The Curaden Swiss INCI read on 27 September 2026 lists charcoal, mica, titanium dioxide, and tin oxide, and no CI dye. Formulas can differ by market. |
Source |
| GeorganicsToothpaste with Hydroxyapatite, Fresh Mint | no | none | none | none listed | Source |
| The Humble Co.Natural Toothpaste Sensitive Mint | no | none | none | none listed | Source |
| HismilePAP+ Whitening Toothpaste | no | none | none | none listed | Source |
| Spotlight Oral CareAdvanced Action Whitening Pro | no | FD&C Blue No. 1 (CI 42090) | none | CI 42090 | Source |
| MoonPlatinum Advanced Whitening Anticavity | yes | none | Synthetic fluorophlogopite, Mica, Iron oxides | Titanium Dioxide, Mica, Iron Oxides | Source |
| Snow10% Hydroxyapatite Toothpaste | yes | none | none | CI 77891 (Titanium Dioxide) | Source |
| HimalayaWhitening+ Hydroxyapatite Extra Strength Mint | no | none | none | none listed | Source |
| ColgateCavity Protection Great Regular Flavor | no | none | none | none listed | Source |
| ColgateTotal SF Whitening Paste | yes | none | none | Titanium Dioxide | Source |
| Crest3D White Brilliance | no | none | none | none listed | Source |
| CrestPro-Health Advanced | yes | FD&C Blue No. 1 (CI 42090) | Mica | mica, titanium dioxide, blue 1 | Source |
| CrestCavity Protection Regular | yes | FD&C Blue No. 1 (CI 42090) | none | titanium dioxide, blue 1 | Source |
| SensodynePronamel Gentle Whitening | yes | none | none | titanium dioxide | Source |
| SensodyneRepair & Protect (US) | yes | none | none | titanium dioxide | Source |
| Arm & HammerAdvance White Extreme Whitening | no | none | none | none listed | Source |
| AquafreshExtreme Clean Whitening Action | yes | D&C Red No. 30 (CI 73360) | Iron oxides | titanium dioxide, synthetic iron oxide, red 30 | Source |
| ParodontaxActive Gum Repair Fresh Mint | yes | none | none | titanium dioxide | Source |
| Tom's of MaineWicked Fresh! Cool Peppermint (SLS-Free) | no | none | none | none listed | Source |
| HelloNaturally Whitening Anticavity Fluoride | no | none | none | none listed | Source |
| NativeWhitening Wild Mint & Peppermint Oil | yes | none | none | titanium dioxide | Source |
| Dr. Bronner'sAll-One Toothpaste Peppermint | no | none | none | none listed | Source |
| CloSYSAnticavity Fluoride Toothpaste Sensitive | yes | none | none | titanium dioxide | Source |
| BurstFluoride Whitening / Wild Mint | no | none | none | none listed | Source |
| quipMint Anticavity Toothpaste | yes | none | none | Titanium Dioxide | Source |
| Close-UpFreshening Gel Red | no | D&C Red No. 33 (CI 17200), FD&C Red No. 40 (CI 16035) | none | red 33, red 40 | Source |
| ColgateKids Maximum Cavity Protection, Mild Bubble Fruit | no | FD&C Blue No. 1 (CI 42090), D&C Yellow No. 10 (CI 47005) | none | Blue 1, Yellow 10 | Source |
| MarvisClassic Strong Mint | yes | none | none | Titanium Dioxide | Source |
| Desert EssenceTea Tree Oil Toothpaste Mint | no | none | none | none listed | Source |
| RedmondEarthpaste with Silver, Peppermint | no | none | none | none listed | Source |
Colorant names are standardized in the dye column (for example “blue 1” becomes FD&C Blue No. 1 (CI 42090)); the printed text is kept in its own column.
Download JSON Download CSV CC BY 4.0. Reuse with attribution.
How to cite this report
The table, JSON, and CSV are free to reuse under CC BY 4.0. Name Klyyr, link this page, and keep the audit date. Corrections and label updates: hello@klyyr.com.
Klyyr. (2026, September 27). Titanium Dioxide and Dyes in Toothpaste: 2026 Table. https://www.klyyr.com/pages/titanium-dioxide-toothpaste-dye-table
“No artificial dyes” and “no titanium dioxide” are two different claims. Read for both.
Klyyr manufactures One+, which is included and scored with the same rules as every other row. This is a public-label record, not a clinical comparison, not a ranking of efficacy, and not dental advice. Formulas change. Confirm the carton or Drug Facts before quoting a cell.
01 Which toothpastes contain titanium dioxide?
In this set: Crest Pro-Health Advanced, Crest Cavity Protection, Colgate Total SF Whitening, Sensodyne Pronamel Gentle Whitening, Sensodyne Repair & Protect (US), Parodontax Active Gum Repair, Aquafresh Extreme Clean, Native Whitening, CloSYS Sensitive, quip Mint, Marvis Classic Strong Mint, Moon Platinum, Snow 10% Hydroxyapatite, and Curaprox Black is White.
02 Which toothpastes do not contain titanium dioxide?
36 of 50 do not list it, including Klyyr One+, Boka, Davids, RiseWell, Colgate Cavity Protection, Crest 3D White Brilliance, Tom's of Maine Wicked Fresh, and Hello Naturally Whitening. Use the “No titanium dioxide” filter for the full list.
03 Is titanium dioxide a dye?
No. Titanium dioxide (CI 77891) is a white mineral pigment. This table records it separately from FD&C and D&C dyes, so a paste can be dye-free and still list titanium dioxide.
04 Which FD&C colors are used in toothpaste?
In this set: FD&C Blue No. 1, D&C Red No. 30, D&C Red No. 33, FD&C Red No. 40, and D&C Yellow No. 10. The kids label audit finds the same colors on kids tubes.