Featured, elsewhere.

Two pieces ran in the first week of September 2026 — a KSL broadcast segment and a release in Utah Business. Both cover the same thing: what happened when two brothers in UVU's first applied AI cohort pointed the research at their own teeth.

  • № 02 features
  • Sept 1 — 3, 2026
  • Orem, Utah
  • Ben & Will Wright

UVU students use AI to develop a toothpaste business

The segment follows the two of us out of the classroom and into the formula: how AI narrowed the field, why food scientists and chemists still hold the final say, and what a family history of fillings has to do with a tube of toothpaste.

“Every time we would go to the dentist, it seemed like we were getting some sort of filling or cavity — and what was interesting is, we're a really healthy family.”

Ben Wright · CEO & cofounder

“We can't trust AI blindly. It's important to have a human in the loop — the food scientists or chemists having the final say.”

Will Wright · CEO & cofounder

Key takeaways, per KSL

  1. UVU students Ben and Will Wright used artificial intelligence to develop a toothpaste business.
  2. AI helped them research and draft a formula, alongside food scientists and chemists.
  3. Research moves faster; human expertise still makes the final decision.

The other Wright brothers are using AI to rethink toothpaste

Two Utah brothers in the inaugural class of UVU's Applied Artificial Intelligence master's program turned a shared family problem into Klyyr — a hydroxyapatite toothpaste built around a short, fully disclosed ingredient list.

Why the story is interesting

The other Wright brothers
Two Utah brothers building something together — this time the goal is better brushing, not flying.
AI outside tech
Graduate students applying AI to an everyday consumer product rather than another chatbot.
A personal problem
Years of shared cavities, sensitivity and enamel concerns decided what the first product would be.
Built in Utah
Founded in Utah; One+ is developed and fulfilled in the Mountain West.

Both pieces describe the same tube. Here is what is in it, without the framing.

10%
Nano + micro HAp
16
Listed ingredients
0 ppm
Fluoride
pH 7.4
± 0.2

No SLS, no artificial dyes. Every ingredient is on the label because it is doing work.

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Ben Wright, cofounder

05 — One+

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