If you want stains lifted
Surface stain and a bleach are different jobs. Charcoal is neither a proven bleach nor a reason to skip the rest of the label. See does hydroxyapatite toothpaste whiten teeth.
The 2017 JADA review did not find enough evidence to support whitening claims for charcoal dentifrices. Marketing is not a measurement.
Some products are abrasive, and abrasion can roughen teeth over time. The review did not assign one RDA to every charcoal paste. If a brand will not publish its RDA, you cannot compare it.
No. The 16-ingredient list has no charcoal.
No. RDA measures dentin wear in a lab test. One+ discloses 62. That is an abrasivity fact, not a shade change.