{ "title": "Klyyr 2026 Toothpaste Transparency Report", "version": "2026.1", "audit_date": "2026-08-13", "citation": "Klyyr. (2026, August 13). 2026 Toothpaste Transparency Report. https://www.klyyr.com/pages/toothpaste-transparency-report-2026", "license": "CC BY 4.0", "conflict_of_interest": "Klyyr manufactures One+, which is included and scored with the same rules.", "methodology": { "n": 50, "unit": "One named flagship SKU per row. Variants are not averaged.", "sources": "Brand product pages, DailyMed / FDA SPL, and major-retailer Drug Facts or INCI lists reviewed 1\u201313 August 2026.", "hap_percent_rule": "A numeric hydroxyapatite concentration is recorded only when the brand or an official label states it. Third-party guesses are excluded.", "sls_rule": "SLS means sodium lauryl sulfate only. Sarcosinate, glutamate, taurate, cocoate, and SLSA are not SLS.", "dye_rule": "Artificial dyes means FD&C, D&C, or equivalent CI cosmetic colorants such as Blue 1 / CI 42090. Iron oxides are noted separately and not scored as FD&C dyes.", "flavor_rule": "named = at least one botanical oil or isolate and no generic flavor/aroma token. mixed = generic flavor/aroma plus at least one named oil. generic = only flavor, aroma, or natural flavor.", "score": "Label Transparency Index, 0\u201310. Full list 2; hero-dose disclosure 2 (HAp % if HAp is present, otherwise fluoride strength or explicit none); particle type 1 (or N/A if no HAp); named or mixed flavor 2; surfactant named 1; dye status determinable 1; TiO2 status determinable 1.", "exclusions": "Amazon-only brands without a verifiable INCI (including Genvyne and IZKUT) were excluded. Discontinued brands were excluded. BioMin bioactive-glass pastes were excluded because they are not hydroxyapatite toothpastes." }, "summary": { "n": 50, "hap_n": 28, "conventional_n": 22, "hap_percent_disclosed": 12, "hap_percent_hidden": 16, "hap_both_particles": 2, "hap_sls": 2, "conv_sls": 12, "all_sls": 14, "hap_dyes": 2, "conv_dyes": 5, "all_dyes": 7, "hap_generic_flavor": 4, "conv_generic_flavor": 13, "all_generic_flavor": 17, "hap_tio2": 3, "conv_tio2": 11, "score_10": 19, "score_lte_6": 3 }, "products": [ { "id": "klyyr-one-plus", "brand": "Klyyr", "product": "One+", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "10%", "hap_type": "both", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint oil, spearmint leaf oil, menthol", "surfactant": "sodium cocoyl glutamate", "ingredient_count": 16, "full_list": "yes", "ada": "no", "source_url": "https://www.klyyr.com/products/one", "notes": "Publisher of this report. Combined nano + micro blend, disclosed on the label.", "hap_percent_disclosed": true, "score": 10 }, { "id": "boka-ela-mint", "brand": "Boka", "product": "Ela Mint", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint, spearmint, anise, wintergreen, cardamom oils, menthol", "surfactant": "sodium lauroyl sarcosinate", "ingredient_count": 26, "full_list": "yes", "ada": "no", "source_url": "https://www.boka.com/products/ela-mint-toothpaste", "notes": "Brand states the n-Ha percentage is proprietary.", "hap_percent_disclosed": false, "score": 8 }, { "id": "boka-sensitive", "brand": "Boka", "product": "Sensitive n-Ha", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "mixed", "flavor_detail": "natural flavors plus peppermint, spearmint, wintergreen, anise oils", "surfactant": "sodium lauroyl sarcosinate", "ingredient_count": 27, "full_list": "yes", "ada": "no", "source_url": "https://www.boka.com/products/toothpaste-for-sensitive-teeth", "notes": "OTC drug SKU with 5% potassium nitrate. Same n-Ha non-disclosure as Ela Mint.", "hap_percent_disclosed": false, "score": 8 }, { "id": "davids-hydroxi", "brand": "Davids", "product": "Hydroxi Whitening + Enamel Health", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint, spearmint, anise, wintergreen oils", "surfactant": "sodium cocoyl glutamate", "ingredient_count": 16, "full_list": "yes", "ada": "no", "source_url": "https://davids-usa.com/products/davids-hydroxi-whitening-enamel-health-nano-hydroxyapatite-premium-toothpaste-peppermint", "notes": "Brand wrote that it does not use 10% HAp and does not publish the percentage. Describes 50 nm rod-shaped particles.", "hap_percent_disclosed": false, "score": 8 }, { "id": "risewell-original", "brand": "RiseWell", "product": "Original Mineral Toothpaste (Wild Mint)", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "10%", "hap_type": "micro", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "wild mint, peppermint, cinnamon, orange, lemon, tea tree, thyme, eucalyptus, anise, menthol", "surfactant": "potassium cocoate", "ingredient_count": 23, "full_list": "yes", "ada": "no", "source_url": "https://risewell.com/products/mineral-toothpaste", "notes": "Brand FAQ: 10% micro-hydroxyapatite from a mine in France.", "hap_percent_disclosed": true, "score": 10 }, { "id": "risewell-pro", "brand": "RiseWell", "product": "PRO Mineral Toothpaste", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "10% micro + 5% NanoXIM CarePaste", "hap_type": "both", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "wild mint, peppermint, cassia, orange, lemon, tea tree, thyme", "surfactant": "potassium cocoate", "ingredient_count": 22, "full_list": "yes", "ada": "no", "source_url": "https://risewell.com/products/pro-adult", "notes": "Brand wording is 5% NanoXIM CarePaste (a Fluidinova slurry), not necessarily 5% dry nHAp. Reported as published, not converted.", "hap_percent_disclosed": true, "score": 10 }, { "id": "dr-jen-super-paste", "brand": "Dr. Jen Natural", "product": "Super Paste Nano-Hydroxyapatite + Fluoride", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "10%", "hap_type": "nano", "fluoride": "NaF 0.22% (~1000 ppm)", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "mixed", "flavor_detail": "natural flavor plus spearmint, peppermint, anise, menthol", "surfactant": "sodium methyl cocoyl taurate", "ingredient_count": 20, "full_list": "yes", "ada": "no", "source_url": "https://drjennatural.com/products/dr-jen-super-paste-with-nano-hydroxyapatite-fluoride", "notes": "Fluoride-free 10% nHAp SKUs also exist. This row is the fluoride Super Paste.", "hap_percent_disclosed": true, "score": 10 }, { "id": "wellnesse-whitening", "brand": "Wellnesse", "product": "Whitening Toothpaste (Original Mint)", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "about 5%", "hap_type": "micro", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "Mentha piperita (peppermint) flavor", "surfactant": "sodium cocoyl glutamate", "ingredient_count": 14, "full_list": "yes", "ada": "no", "source_url": "https://wellnesse.com/pages/faqs-ingredients-integrity", "notes": "Brand FAQ: about 5% naturally derived micro-HAp from France; 5\u20138 \u00b5m.", "hap_percent_disclosed": true, "score": 10 }, { "id": "fygg-mild-mint", "brand": "Fygg", "product": "Nano-Hydroxyapatite Toothpaste, Mild Mint", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "3.1%", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "green tea, mint", "surfactant": "none listed", "ingredient_count": 11, "full_list": "yes", "ada": "no", "source_url": "https://fygg.com/products/hydroxyapatite-toothpaste", "notes": "Brand math: 20% Fluidinova nanoXIM slurry at 15.5% nHAp = 3.1% nHAp. Detergent-free.", "hap_percent_disclosed": true, "score": 10 }, { "id": "mouthology-10", "brand": "Mouthology", "product": "10% Nano-Hydroxyapatite Toothpaste", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "10%", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "mixed", "flavor_detail": "natural flavor, peppermint oil, menthol", "surfactant": "sodium methyl cocoyl taurate", "ingredient_count": 14, "full_list": "yes", "ada": "no", "source_url": "https://mouthology.com/products/10-nanohydroxyapatite-toothpaste", "notes": "Kids SKU is a different 5% HAp formula and is not this row.", "hap_percent_disclosed": true, "score": 10 }, { "id": "mysmile-misty-mint", "brand": "MySmile", "product": "Nano-Hydroxyapatite Toothpaste, Misty Mint", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauroyl sarcosinate", "ingredient_count": 19, "full_list": "yes", "ada": "no", "source_url": "https://mysmilesteeth.com/products/mysmile-nano-hydroxyapatite-toothpaste", "notes": "Third-party 10% claims are not brand-published.", "hap_percent_disclosed": false, "score": 6 }, { "id": "bite-fresh-mint", "brand": "Bite", "product": "Toothpaste Bits, Fresh Mint", "category": "hap", "form": "bits", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "mixed", "flavor_detail": "natural flavor (peppermint), menthol", "surfactant": "sodium cocoyl glutamate", "ingredient_count": 11, "full_list": "yes", "ada": "no", "source_url": "https://bitetoothpastebits.com/pages/ingredients", "notes": "Tablets, not a tube. Fluoride Bits are a different SKU without nHAp.", "hap_percent_disclosed": false, "score": 8 }, { "id": "twice-happy-mint", "brand": "Twice", "product": "Happy Mint Whitening with 5% Nano-Hydroxyapatite", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "5%", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint, spearmint, cardamom oils", "surfactant": "cocamidopropyl betaine, sodium cocoyl glutamate", "ingredient_count": 23, "full_list": "yes", "ada": "unclear", "source_url": "https://smiletwice.com/products/happy-mint-whitening-toothpaste-with-5-nano-hydoxapatite-fluoride-free-peroxide-free-3-4-oz", "notes": "Classic Twice fluoride paste is a different SKU with no HAp and with titanium dioxide.", "hap_percent_disclosed": true, "score": 10 }, { "id": "carifree-gel-1100", "brand": "CariFree", "product": "Gel 1100 (Mint)", "category": "hap", "form": "gel", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "nano", "fluoride": "NaF 0.24% (1100 ppm)", "fluoride_disclosed": true, "sls": "yes", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "Mentha spicata leaf oil, menthol", "surfactant": "sodium lauryl sulfate", "ingredient_count": 17, "full_list": "yes", "ada": "no", "source_url": "https://carifree.com/product/gel-1100/", "notes": "Brand uses Fluidinova nanoXIM and says it does not release final HAp concentrations. One of the few HAp pastes that still uses SLS.", "hap_percent_disclosed": false, "score": 8 }, { "id": "lumineux-10-nha", "brand": "Lumineux", "product": "10% Nano Hydroxyapatite Performance Whitening", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "10%", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint, spearmint, lemon, sage, basil, clove, anise, eucalyptus", "surfactant": "cocamidopropyl betaine, sodium methyl cocoyl taurate", "ingredient_count": 20, "full_list": "yes", "ada": "unclear", "source_url": "https://lumineuxhealth.com/products/10-nano-hydroxyapatite-toothpaste-2-pack", "notes": "Classic Lumineux Whitening is a different SKU with no HAp and with titanium dioxide.", "hap_percent_disclosed": true, "score": 10 }, { "id": "periobiotic-silver", "brand": "Designs for Health", "product": "PerioBiotic Silver (Spearmint)", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "mixed", "flavor_detail": "spearmint leaf oil and menthol on some lists; generic flavor on some US PDFs", "surfactant": "coco-betaine", "ingredient_count": 21, "full_list": "yes", "ada": "no", "source_url": "https://www.designsforhealth.com/products/periobiotic-silver-spearmint-toothpaste", "notes": "2023 launch materials described Kalident nHAp. Official page often says only hydroxyapatite.", "hap_percent_disclosed": false, "score": 8 }, { "id": "unpaste-ff-mint", "brand": "Unpaste", "product": "Fluoride-Free Mint Tooth Tabs", "category": "hap", "form": "tabs", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint oil, menthol, vanilla bean", "surfactant": "sodium cocoyl isethionate", "ingredient_count": 15, "full_list": "yes", "ada": "no", "source_url": "https://store.unpaste.us/products/fluoride-free-mint-125-count", "notes": "Tablets. Fluoride Mint tabs are a different SKU without nHAp.", "hap_percent_disclosed": false, "score": 8 }, { "id": "grants-whitening-ha", "brand": "Grants of Australia", "product": "Whitening +HA Natural Toothpaste", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "micro", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint oil, spearmint oil, menthol, carvone, anethole", "surfactant": "sodium methyl cocoyl taurate", "ingredient_count": 17, "full_list": "yes", "ada": "no", "source_url": "https://www.grantsofaustralia.com.au/products/whitening-ha-natural-toothpaste-fluoride-free-110g", "notes": "Brand describes non-nano / micro mineral HAp. Classic Grant's Natural is a different non-HAp line.", "hap_percent_disclosed": false, "score": 8 }, { "id": "apagard-premio", "brand": "Sangi / Apagard", "product": "Apagard Premio", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "yes", "dyes": "no", "tio2": "no", "flavor": "mixed", "flavor_detail": "aroma plus peppermint oil, menthol, anethole, carvone", "surfactant": "sodium lauryl sulfate", "ingredient_count": 21, "full_list": "yes", "ada": "no", "source_url": "https://www.sangi-co.com/en/faq/", "notes": "Sangi: percentage of nano in Sangi toothpastes is not disclosed. Ignore unofficial 7% / 10% internet figures. Contains SLS.", "hap_percent_disclosed": false, "score": 8 }, { "id": "biorepair-plus", "brand": "BioRepair", "product": "Plus Total Protection", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "20%", "hap_type": "micro", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "generic", "flavor_detail": "aroma", "surfactant": "sodium myristoyl sarcosinate, sodium methyl cocoyl taurate", "ingredient_count": 16, "full_list": "yes", "ada": "no", "source_url": "https://support.coswell.biz/en/support/solutions/articles/5000896422-hyrdoxyapatite-concentration-in-biorepair-toothpastes", "notes": "Coswell support: 20% microRepair (200 mg/g) for Plus Total Protection. Zinc-substituted carbonate HAp, not labeled nano.", "hap_percent_disclosed": true, "score": 8 }, { "id": "curaprox-black-is-white", "brand": "Curaprox", "product": "Black is White", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "nano", "fluoride": "SMFP 0.723%", "fluoride_disclosed": true, "sls": "no", "dyes": "yes", "tio2": "yes", "flavor": "mixed", "flavor_detail": "aroma, citrus limon peel oil", "surfactant": "decyl glucoside, cocamidopropyl betaine", "ingredient_count": 40, "full_list": "yes", "ada": "no", "source_url": "https://oralscience.com/en/products/black-is-white/", "notes": "Long cosmetic INCI with nHAp mid-list. Colorants include CI 75810 / CI 77289 plus charcoal. Enzycal is a different non-HAp SKU.", "hap_percent_disclosed": false, "score": 8 }, { "id": "georganics-hap-mint", "brand": "Georganics", "product": "Toothpaste with Hydroxyapatite, Fresh Mint", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "micro", "fluoride": "NaF 1350 ppm", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint oil, menthol", "surfactant": "glycolipids", "ingredient_count": 13, "full_list": "yes", "ada": "no", "source_url": "https://georganics.com/products/toothpaste_with_hydroxyapatite_mint", "notes": "Brand collection is titled micro-HAp. Fennel SKU is fluoride-free.", "hap_percent_disclosed": false, "score": 8 }, { "id": "humble-sensitive", "brand": "The Humble Co.", "product": "Natural Toothpaste Sensitive Mint", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "unspecified", "fluoride": "NaF 1450 ppm", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "mixed", "flavor_detail": "aroma plus peppermint, spearmint, menthol, citrus peel oil", "surfactant": "disodium cocoyl glutamate, lauryl glucoside", "ingredient_count": 24, "full_list": "yes", "ada": "no", "source_url": "https://www.thehumble.co/products/humble-toothpaste-sensitive-mint-75ml-cosmos-natural", "notes": "Fresh Mint flagship has no HAp. This row is Sensitive Mint only.", "hap_percent_disclosed": false, "score": 7 }, { "id": "hismile-pap", "brand": "Hismile", "product": "PAP+ Whitening Toothpaste", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "unspecified", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "generic", "flavor_detail": "mint flavour / aroma", "surfactant": "sodium lauroyl sarcosinate", "ingredient_count": 22, "full_list": "yes", "ada": "no", "source_url": "https://www.superdrug.com/toiletries/toothpastes/teeth-whitening-toothpaste/hismile-pap-whitening-toothpaste/p/848559", "notes": "Cosmetic-style INCI. Hydroxyapatite listed; grade and percent not published.", "hap_percent_disclosed": false, "score": 5 }, { "id": "spotlight-whitening-pro", "brand": "Spotlight Oral Care", "product": "Advanced Action Whitening Pro", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "unspecified", "fluoride": "sodium fluoride, strength not disclosed", "fluoride_disclosed": false, "sls": "no", "dyes": "yes", "tio2": "no", "flavor": "generic", "flavor_detail": "aroma", "surfactant": "cocamidopropyl betaine", "ingredient_count": 20, "full_list": "yes", "ada": "no", "source_url": "https://uk.spotlightoralcare.com/products/advanced-action-whitening-pro-toothpaste", "notes": "UK/IE INCI. Contains CI 42090 (Blue 1). No US DailyMed panel found.", "hap_percent_disclosed": false, "score": 5 }, { "id": "moon-platinum", "brand": "Moon", "product": "Platinum Advanced Whitening Anticavity", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "not disclosed", "hap_type": "unspecified", "fluoride": "NaF 0.24% (0.13% w/v F ion)", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "yes", "flavor": "mixed", "flavor_detail": "flavor / aroma plus peppermint and tea tree oils on the brand page", "surfactant": "sodium lauroyl sarcosinate", "ingredient_count": 20, "full_list": "yes", "ada": "yes", "source_url": "https://moonoralbeauty.com/products/platinum-toothpaste", "notes": "Iron oxides (CI 77499) are mineral colorants, not scored as FD&C dyes. ADA list names Moon Fluoride Toothpaste, not this SKU specifically.", "hap_percent_disclosed": false, "score": 7 }, { "id": "snow-10-hap", "brand": "Snow", "product": "10% Hydroxyapatite Toothpaste", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "10%", "hap_type": "unspecified", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "yes", "flavor": "mixed", "flavor_detail": "flavor, peppermint oil, menthol", "surfactant": "sodium lauroyl sarcosinate", "ingredient_count": 25, "full_list": "yes", "ada": "no", "source_url": "https://www.trysnow.com/products/sensitive-hydroxyapatite-toothpaste", "notes": "Separate Snow nano-HAp SKU does not publish a percent on the page reviewed. This row is the 10% SKU. Contains CI 77891.", "hap_percent_disclosed": true, "score": 9 }, { "id": "himalaya-extra-strength", "brand": "Himalaya", "product": "Whitening+ Hydroxyapatite Extra Strength Mint", "category": "hap", "form": "paste", "hap": "yes", "hap_percent": "10%", "hap_type": "nano", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "mixed", "flavor_detail": "flavor (from essential oils and botanicals), menthol", "surfactant": "sodium cocoyl sarcosinate", "ingredient_count": 22, "full_list": "yes", "ada": "no", "source_url": "https://himalayausa.com/products/whitening-hydroxyapatite-extra-strength-mint-toothpaste", "notes": "Botanique Complete Care is a different non-HAp SKU. Sodium cocoyl sarcosinate is not SLS.", "hap_percent_disclosed": true, "score": 10 }, { "id": "colgate-cavity", "brand": "Colgate", "product": "Cavity Protection Great Regular Flavor", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "SMFP 0.76% (0.15% w/v F ion)", "fluoride_disclosed": true, "sls": "yes", "dyes": "no", "tio2": "no", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauryl sulfate", "ingredient_count": 9, "full_list": "yes", "ada": "yes", "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=202c6c62-e16a-4716-babe-d5414006c79e", "notes": "Shortest mass-market Drug Facts list in the set.", "hap_percent_disclosed": false, "score": 8 }, { "id": "colgate-total-sf", "brand": "Colgate", "product": "Total SF Whitening Paste", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "SnF2 0.454% (0.15% w/v F ion)", "fluoride_disclosed": true, "sls": "yes", "dyes": "no", "tio2": "yes", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauryl sulfate, cocamidopropyl betaine", "ingredient_count": 19, "full_list": "yes", "ada": "yes", "source_url": "https://dailymed.nlm.nih.gov/dailymed/fda/fdaDrugXsl.cfm?setid=86c4b51e-b086-4566-8f94-a951bf0c6254", "notes": "Whitening Gel variant adds Blue 1. This row is the paste.", "hap_percent_disclosed": false, "score": 8 }, { "id": "crest-3d-brilliance", "brand": "Crest", "product": "3D White Brilliance", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "SMFP 1.14% (0.17% w/v F ion)", "fluoride_disclosed": true, "sls": "yes", "dyes": "no", "tio2": "no", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauryl sulfate", "ingredient_count": 12, "full_list": "yes", "ada": "no", "source_url": "https://smartlabel.pg.com/en-us/00030772112533.html", "notes": "Hydrogen peroxide percent is disclosed. Whitestrips, not this paste, carry the ADA Seal.", "hap_percent_disclosed": false, "score": 8 }, { "id": "crest-pro-health", "brand": "Crest", "product": "Pro-Health Advanced", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "SnF2 0.454% (0.16% w/v F ion)", "fluoride_disclosed": true, "sls": "yes", "dyes": "yes", "tio2": "yes", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauryl sulfate", "ingredient_count": 17, "full_list": "yes", "ada": "yes", "source_url": "https://dailymed.nlm.nih.gov/dailymed/lookup.cfm?setid=42eef404-1d12-5991-e054-00144ff8d46c", "notes": "Blue 1 on the Advanced / Deep Clean family. Exact inactives vary by SKU.", "hap_percent_disclosed": false, "score": 8 }, { "id": "crest-cavity", "brand": "Crest", "product": "Cavity Protection Regular", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "NaF 0.243% (0.15% w/v F ion)", "fluoride_disclosed": true, "sls": "yes", "dyes": "yes", "tio2": "yes", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauryl sulfate", "ingredient_count": 13, "full_list": "yes", "ada": "yes", "source_url": "https://dailymed.nlm.nih.gov/dailymed/fda/fdaDrugXsl.cfm?setid=6caf3f2e-70a2-4530-99fa-f5af7e4c511a", "notes": "Contains Blue 1 and titanium dioxide.", "hap_percent_disclosed": false, "score": 8 }, { "id": "sensodyne-pronamel", "brand": "Sensodyne", "product": "Pronamel Gentle Whitening", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "NaF 0.25% (0.15% w/v F ion) + 5% KNO3", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "yes", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "cocamidopropyl betaine", "ingredient_count": 13, "full_list": "yes", "ada": "unclear", "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=edffce4d-108b-4ffd-9adf-e12cb42ffddd", "notes": "2025 ADA Seal guide lists other Sensodyne SKUs, not Pronamel by name.", "hap_percent_disclosed": false, "score": 8 }, { "id": "sensodyne-repair-protect", "brand": "Sensodyne", "product": "Repair & Protect (US)", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "SnF2 0.454% (0.15% w/v F ion)", "fluoride_disclosed": true, "sls": "yes", "dyes": "no", "tio2": "yes", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauryl sulfate, cocamidopropyl betaine", "ingredient_count": 12, "full_list": "yes", "ada": "unclear", "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=34260c69-d829-46c0-b12a-5136ee073ba1", "notes": "US formula is stannous fluoride. CA/EU Repair & Protect uses NovaMin and is a different paste.", "hap_percent_disclosed": false, "score": 8 }, { "id": "ah-advance-white", "brand": "Arm & Hammer", "product": "Advance White Extreme Whitening", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "NaF 0.24%", "fluoride_disclosed": true, "sls": "yes", "dyes": "no", "tio2": "no", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauryl sulfate, sodium lauroyl sarcosinate", "ingredient_count": 12, "full_list": "yes", "ada": "unclear", "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=b539264f-e1ff-440b-af76-84266fe2c0a2", "notes": "Breath Freshening variant may add titanium dioxide.", "hap_percent_disclosed": false, "score": 8 }, { "id": "aquafresh-extreme-clean", "brand": "Aquafresh", "product": "Extreme Clean Whitening Action", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "NaF (0.15% w/v F ion)", "fluoride_disclosed": true, "sls": "yes", "dyes": "yes", "tio2": "yes", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauryl sulfate, cocamidopropyl betaine", "ingredient_count": 13, "full_list": "yes", "ada": "no", "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=aaff19d9-4ba5-462a-893b-7220feb25d6c", "notes": "D&C Red 30. Pure Breath Action also uses Blue 1.", "hap_percent_disclosed": false, "score": 8 }, { "id": "parodontax-gum-repair", "brand": "Parodontax", "product": "Active Gum Repair Fresh Mint", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "SnF2 0.454% (0.15% w/v F ion)", "fluoride_disclosed": true, "sls": "yes", "dyes": "no", "tio2": "yes", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauryl sulfate, cocamidopropyl betaine", "ingredient_count": 11, "full_list": "yes", "ada": "yes", "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=b51ccdd9-c0af-4caa-ad97-ad1d1423b76b", "notes": "ADA 2025 guide lists Paradontax Daily fluoride antigingivitis SKUs.", "hap_percent_disclosed": false, "score": 8 }, { "id": "toms-wicked-fresh", "brand": "Tom's of Maine", "product": "Wicked Fresh! Cool Peppermint (SLS-Free)", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "SMFP 0.76% (0.13% w/v F ion)", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "mixed", "flavor_detail": "natural flavor, licorice; older lists named peppermint oil", "surfactant": "lauryl glucoside, disodium cocoyl glutamate", "ingredient_count": 14, "full_list": "yes", "ada": "unclear", "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=27278b02-c4fd-4092-a632-a14e442f5a95", "notes": "Classic Cool Peppermint still lists SLS. This row is the SLS-Free SKU.", "hap_percent_disclosed": false, "score": 10 }, { "id": "hello-naturally-whitening", "brand": "Hello", "product": "Naturally Whitening Anticavity Fluoride", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "SMFP 0.76% (0.14% w/v F ion)", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "mixed", "flavor_detail": "flavor, tea tree oil, coconut oil", "surfactant": "sodium cocoyl glutamate, cocamidopropyl betaine", "ingredient_count": 17, "full_list": "yes", "ada": "yes", "source_url": "https://dailymed.nlm.nih.gov/dailymed/fda/fdaDrugXsl.cfm?setid=5ad241e1-6bfc-7863-6a7a-100753651f0a", "notes": "No hydroxyapatite on the US Hello INCI reviewed. Colgate-Palmolive brand.", "hap_percent_disclosed": false, "score": 10 }, { "id": "native-whitening", "brand": "Native", "product": "Whitening Wild Mint & Peppermint Oil", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "NaF 0.243% (0.14% w/v F ion)", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "yes", "flavor": "mixed", "flavor_detail": "flavor, peppermint oil", "surfactant": "sodium cocoyl glutamate, cocamidopropyl betaine", "ingredient_count": 13, "full_list": "yes", "ada": "no", "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=a5248d35-f488-3457-e053-2995a90a411e", "notes": "P&G brand. Fluoride-free twin omits sodium fluoride.", "hap_percent_disclosed": false, "score": 10 }, { "id": "dr-bronners-peppermint", "brand": "Dr. Bronner's", "product": "All-One Toothpaste Peppermint", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint oil, menthol crystals", "surfactant": "potassium cocoate", "ingredient_count": 15, "full_list": "yes", "ada": "no", "source_url": "https://www.drbronner.com/products/peppermint-all-one-toothpaste", "notes": "Brand describes saponified coconut oil rather than a detergent foamer.", "hap_percent_disclosed": false, "score": 10 }, { "id": "closys-sensitive", "brand": "CloSYS", "product": "Anticavity Fluoride Toothpaste Sensitive", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "NaF 0.24% (0.13% w/v F ion)", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "yes", "flavor": "named", "flavor_detail": "peppermint oil, menthol", "surfactant": "sodium lauroyl sarcosinate", "ingredient_count": 13, "full_list": "yes", "ada": "yes", "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=5f87abb7-0e9d-6369-e053-2a91aa0a2411", "notes": "Sulfate-free. Sarcosinate is not SLS.", "hap_percent_disclosed": false, "score": 10 }, { "id": "burst-wild-mint", "brand": "Burst", "product": "Fluoride Whitening / Wild Mint", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "NaF 0.243%", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint, cornmint, spearmint oils", "surfactant": "cocamidopropyl betaine", "ingredient_count": 13, "full_list": "yes", "ada": "no", "source_url": "https://burstoralcare.com/products/toothpaste-fluoride", "notes": "Ignore legacy DailyMed listings that are not the current D2C formula.", "hap_percent_disclosed": false, "score": 10 }, { "id": "quip-mint", "brand": "quip", "product": "Mint Anticavity Toothpaste", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "NaF 0.24% (0.14% w/v F ion)", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "yes", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauroyl sarcosinate", "ingredient_count": 12, "full_list": "yes", "ada": "yes", "source_url": "https://www.getquip.com/products/mint-anticavity-toothpaste", "notes": "SLS-free. Flavor is generic on the public list.", "hap_percent_disclosed": false, "score": 8 }, { "id": "closeup-red-gel", "brand": "Close-Up", "product": "Freshening Gel Red", "category": "conventional", "form": "gel", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "NaF 0.24%", "fluoride_disclosed": true, "sls": "yes", "dyes": "yes", "tio2": "no", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauryl sulfate", "ingredient_count": 12, "full_list": "yes", "ada": "no", "source_url": "https://dailymed.nlm.nih.gov/dailymed/fda/fdaDrugXsl.cfm?setid=e660b0d7-4cc5-4028-bdf5-016b85899728", "notes": "Red 33 and Red 40.", "hap_percent_disclosed": false, "score": 8 }, { "id": "colgate-kids-mcp", "brand": "Colgate", "product": "Kids Maximum Cavity Protection, Mild Bubble Fruit", "category": "conventional", "form": "gel", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "NaF 0.24% (0.15% w/v F ion)", "fluoride_disclosed": true, "sls": "yes", "dyes": "yes", "tio2": "no", "flavor": "generic", "flavor_detail": "flavor", "surfactant": "sodium lauryl sulfate", "ingredient_count": 11, "full_list": "yes", "ada": "yes", "source_url": "https://dailymed.nlm.nih.gov/dailymed/fda/fdaDrugXsl.cfm?setid=c44c7a7e-fc3e-a81b-1961-ff89614b678f", "notes": "Blue 1 and Yellow 10. Included as the kids / dye comparator, not as an adult HAp option.", "hap_percent_disclosed": false, "score": 8 }, { "id": "marvis-classic", "brand": "Marvis", "product": "Classic Strong Mint", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "NaF ~0.25% (retailer listing)", "fluoride_disclosed": true, "sls": "yes", "dyes": "no", "tio2": "yes", "flavor": "mixed", "flavor_detail": "aroma / flavor, peppermint oil, menthol, orange peel oil", "surfactant": "sodium lauryl sulfate", "ingredient_count": 18, "full_list": "yes", "ada": "no", "source_url": "https://www.marvis.com/en/toothpastes/classic-strong/", "notes": "Not a US Drug Facts panel. Older US imports were fluoride-free; confirm the carton.", "hap_percent_disclosed": false, "score": 10 }, { "id": "desert-essence-tea-tree", "brand": "Desert Essence", "product": "Tea Tree Oil Toothpaste Mint", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint oil, tea tree oil", "surfactant": "sodium lauroyl sarcosinate", "ingredient_count": 10, "full_list": "yes", "ada": "no", "source_url": "https://www.desertessence.com/products/tea-tree-oil-toothpaste-mint", "notes": "Fluoride-free. Sarcosinate is not SLS.", "hap_percent_disclosed": false, "score": 10 }, { "id": "redmond-earthpaste", "brand": "Redmond", "product": "Earthpaste with Silver, Peppermint", "category": "conventional", "form": "paste", "hap": "no", "hap_percent": "n/a", "hap_type": "n/a", "fluoride": "none", "fluoride_disclosed": true, "sls": "no", "dyes": "no", "tio2": "no", "flavor": "named", "flavor_detail": "peppermint essential oil, menthol, tea tree", "surfactant": "none listed", "ingredient_count": 7, "full_list": "yes", "ada": "no", "source_url": "https://living.redmond.com/products/redmond-earthpaste-silver", "notes": "HAp is in Redmond Leaf, not Earthpaste. Shortest list in the set.", "hap_percent_disclosed": false, "score": 10 } ] }