{
  "title": "Klyyr 2026 Titanium Dioxide and Dye Table",
  "version": "2026.1",
  "audit_date": "2026-09-27",
  "citation": "Klyyr. (2026, September 27). Titanium Dioxide and Dyes in Toothpaste: 2026 Table. https://www.klyyr.com/pages/titanium-dioxide-toothpaste-dye-table",
  "methodology": {
    "sample": "The 50 SKUs of the 2026 Toothpaste Transparency Report.",
    "tio2_rule": "Titanium dioxide counts when the list prints titanium dioxide or CI 77891.",
    "dye_rule": "Synthetic dyes are FD&C, D&C, or equivalent CI cosmetic colorants. Blue covarine is recorded separately as an optical whitening colorant.",
    "mineral_rule": "Mica, iron oxides, and tin oxide are mineral pigments, not scored as dyes.",
    "recheck": "Every list was re-read on 27 September 2026. Where a cell differs from the August 2026 report, the row says so."
  },
  "license": "CC BY 4.0",
  "parent_dataset": "https://www.klyyr.com/pages/toothpaste-transparency-report-2026",
  "conflict_of_interest": "Klyyr manufactures One+, which is included and scored with the same rules as every other row.",
  "corrections": "hello@klyyr.com",
  "summary": {
    "labels": 50,
    "titanium_dioxide": 14,
    "titanium_dioxide_hap": 3,
    "titanium_dioxide_conventional": 11,
    "synthetic_dyes": 6,
    "no_colorant": 31,
    "dyes_by_name": {
      "FD&C Blue No. 1 (CI 42090)": 4,
      "D&C Red No. 30 (CI 73360)": 1,
      "D&C Red No. 33 (CI 17200)": 1,
      "FD&C Red No. 40 (CI 16035)": 1,
      "D&C Yellow No. 10 (CI 47005)": 1
    },
    "august_tio2": 14,
    "august_dyes": 7,
    "rechecks": [
      "Curaprox Black is White: August row (Canadian distributor page) listed CI 75810 and CI 77289. The Curaden Swiss INCI read on 27 September 2026 lists charcoal, mica, titanium dioxide, and tin oxide, and no CI dye. Formulas can differ by market."
    ]
  },
  "rows": [
    {
      "id": "klyyr-one-plus",
      "brand": "Klyyr",
      "product": "One+",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://www.klyyr.com/products/one"
    },
    {
      "id": "boka-ela-mint",
      "brand": "Boka",
      "product": "Ela Mint",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://www.boka.com/products/ela-mint-toothpaste"
    },
    {
      "id": "boka-sensitive",
      "brand": "Boka",
      "product": "Sensitive n-Ha",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://www.boka.com/products/toothpaste-for-sensitive-teeth"
    },
    {
      "id": "davids-hydroxi",
      "brand": "Davids",
      "product": "Hydroxi Whitening + Enamel Health",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://davids-usa.com/products/davids-hydroxi-whitening-enamel-health-nano-hydroxyapatite-premium-toothpaste-peppermint"
    },
    {
      "id": "risewell-original",
      "brand": "RiseWell",
      "product": "Original Mineral Toothpaste (Wild Mint)",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://risewell.com/products/mineral-toothpaste"
    },
    {
      "id": "risewell-pro",
      "brand": "RiseWell",
      "product": "PRO Mineral Toothpaste",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://risewell.com/products/pro-adult"
    },
    {
      "id": "dr-jen-super-paste",
      "brand": "Dr. Jen Natural",
      "product": "Super Paste Nano-Hydroxyapatite + Fluoride",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [
        "Spirulina"
      ],
      "colorants_as_printed": [
        "Spirulina Platensis Powder"
      ],
      "any_colorant": "yes",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=5f08d994-e458-42b2-aa39-e84fca3acf48"
    },
    {
      "id": "wellnesse-whitening",
      "brand": "Wellnesse",
      "product": "Whitening Toothpaste (Original Mint)",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://wellnesse.com/products/toothpaste"
    },
    {
      "id": "fygg-mild-mint",
      "brand": "Fygg",
      "product": "Nano-Hydroxyapatite Toothpaste, Mild Mint",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://fygg.com/products/hydroxyapatite-toothpaste"
    },
    {
      "id": "mouthology-10",
      "brand": "Mouthology",
      "product": "10% Nano-Hydroxyapatite Toothpaste",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://cdn.shopify.com/s/files/1/0679/8668/6175/files/NanoHydroxyapatite_Toothpaste___Mouthology__9.png?v=1789062227"
    },
    {
      "id": "mysmile-misty-mint",
      "brand": "MySmile",
      "product": "Nano-Hydroxyapatite Toothpaste, Misty Mint",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://us.amazon.com/MySmile-Hydroxyapatite-Toothpaste-Remineralizing-Mineralization/dp/B0FM2SGXFH"
    },
    {
      "id": "bite-fresh-mint",
      "brand": "Bite",
      "product": "Toothpaste Bits, Fresh Mint",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://bitetoothpastebits.com/pages/ingredients"
    },
    {
      "id": "twice-happy-mint",
      "brand": "Twice",
      "product": "Happy Mint Whitening with 5% Nano-Hydroxyapatite",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://smiletwice.com/products/happy-mint-whitening-toothpaste-with-5-nano-hydoxapatite-fluoride-free-peroxide-free-3-4-oz"
    },
    {
      "id": "carifree-gel-1100",
      "brand": "CariFree",
      "product": "Gel 1100 (Mint)",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://carifree.com/product/gel-1100/"
    },
    {
      "id": "lumineux-10-nha",
      "brand": "Lumineux",
      "product": "10% Nano Hydroxyapatite Performance Whitening",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://lumineuxhealth.com/products/10-nano-hydroxyapatite-toothpaste-2-pack"
    },
    {
      "id": "periobiotic-silver",
      "brand": "Designs for Health",
      "product": "PerioBiotic Silver (Spearmint)",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [
        "Annatto (Bixa orellana) extract"
      ],
      "colorants_as_printed": [],
      "any_colorant": "yes",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://fullscript.com/catalog/products/periobiotic-silver-spearmint-toothpaste"
    },
    {
      "id": "unpaste-ff-mint",
      "brand": "Unpaste",
      "product": "Fluoride-Free Mint Tooth Tabs",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://store.unpaste.us/products/fluoride-free-mint-125-count"
    },
    {
      "id": "grants-whitening-ha",
      "brand": "Grants of Australia",
      "product": "Whitening +HA Natural Toothpaste",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://www.grantsofaustralia.com.au/products/whitening-ha-natural-toothpaste-fluoride-free-110g"
    },
    {
      "id": "apagard-premio",
      "brand": "Sangi / Apagard",
      "product": "Apagard Premio",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://www.sangi-eu.com/en/apagard-premio/xlc2100n"
    },
    {
      "id": "biorepair-plus",
      "brand": "BioRepair",
      "product": "Plus Total Protection",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://www.biorepair.it/dentifricio-protezione-totale-plus"
    },
    {
      "id": "curaprox-black-is-white",
      "brand": "Curaprox",
      "product": "Black is White",
      "category": "hap",
      "titanium_dioxide": "yes",
      "synthetic_dyes": [],
      "mineral_pigments": [
        "Mica",
        "Tin oxide"
      ],
      "plant_or_carbon": [
        "Charcoal"
      ],
      "colorants_as_printed": [
        "CHARCOAL POWDER",
        "MICA",
        "TITANIUM DIOXIDE",
        "TIN OXIDE"
      ],
      "any_colorant": "yes",
      "tio2_2026": "yes",
      "dyes_2026": "yes",
      "recheck_note": "August row (Canadian distributor page) listed CI 75810 and CI 77289. The Curaden Swiss INCI read on 27 September 2026 lists charcoal, mica, titanium dioxide, and tin oxide, and no CI dye. Formulas can differ by market.",
      "source_url": "https://curaprox.ch/products/black-is-white-90-ml"
    },
    {
      "id": "georganics-hap-mint",
      "brand": "Georganics",
      "product": "Toothpaste with Hydroxyapatite, Fresh Mint",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://georganics.com/products/toothpaste_with_hydroxyapatite_mint"
    },
    {
      "id": "humble-sensitive",
      "brand": "The Humble Co.",
      "product": "Natural Toothpaste Sensitive Mint",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://www.thehumble.co/products/humble-toothpaste-sensitive-mint-75ml-cosmos-natural"
    },
    {
      "id": "hismile-pap",
      "brand": "Hismile",
      "product": "PAP+ Whitening Toothpaste",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://www.crowleyspharmacy.com/products/hismile-whitening-pap-toothpaste"
    },
    {
      "id": "spotlight-whitening-pro",
      "brand": "Spotlight Oral Care",
      "product": "Advanced Action Whitening Pro",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [
        "FD&C Blue No. 1 (CI 42090)"
      ],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [
        "CI 42090"
      ],
      "any_colorant": "yes",
      "tio2_2026": "no",
      "dyes_2026": "yes",
      "recheck_note": "",
      "source_url": "https://uk.spotlightoralcare.com/products/advanced-action-whitening-pro-toothpaste"
    },
    {
      "id": "moon-platinum",
      "brand": "Moon",
      "product": "Platinum Advanced Whitening Anticavity",
      "category": "hap",
      "titanium_dioxide": "yes",
      "synthetic_dyes": [],
      "mineral_pigments": [
        "Synthetic fluorophlogopite",
        "Mica",
        "Iron oxides"
      ],
      "plant_or_carbon": [],
      "colorants_as_printed": [
        "Titanium Dioxide",
        "Mica",
        "Iron Oxides"
      ],
      "any_colorant": "yes",
      "tio2_2026": "yes",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=ded3a5a6-2883-f3de-e053-2a95a90afb94"
    },
    {
      "id": "snow-10-hap",
      "brand": "Snow",
      "product": "10% Hydroxyapatite Toothpaste",
      "category": "hap",
      "titanium_dioxide": "yes",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [
        "CI 77891 (Titanium Dioxide)"
      ],
      "any_colorant": "yes",
      "tio2_2026": "yes",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://www.trysnow.com/products/sensitive-hydroxyapatite-toothpaste"
    },
    {
      "id": "himalaya-extra-strength",
      "brand": "Himalaya",
      "product": "Whitening+ Hydroxyapatite Extra Strength Mint",
      "category": "hap",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://www.smallflower.com/products/himalaya-whitening-plus-hydroxyapatite-extra-strength-mint-3-oz"
    },
    {
      "id": "colgate-cavity",
      "brand": "Colgate",
      "product": "Cavity Protection Great Regular Flavor",
      "category": "conventional",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=202c6c62-e16a-4716-babe-d5414006c79e"
    },
    {
      "id": "colgate-total-sf",
      "brand": "Colgate",
      "product": "Total SF Whitening Paste",
      "category": "conventional",
      "titanium_dioxide": "yes",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [
        "Titanium Dioxide"
      ],
      "any_colorant": "yes",
      "tio2_2026": "yes",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=7f6b6aa8-50da-151b-c448-9e427d37398f"
    },
    {
      "id": "crest-3d-brilliance",
      "brand": "Crest",
      "product": "3D White Brilliance",
      "category": "conventional",
      "titanium_dioxide": "no",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [],
      "any_colorant": "no",
      "tio2_2026": "no",
      "dyes_2026": "no",
      "recheck_note": "",
      "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=338acdf2-548c-0614-e063-6294a90af635"
    },
    {
      "id": "crest-pro-health",
      "brand": "Crest",
      "product": "Pro-Health Advanced",
      "category": "conventional",
      "titanium_dioxide": "yes",
      "synthetic_dyes": [
        "FD&C Blue No. 1 (CI 42090)"
      ],
      "mineral_pigments": [
        "Mica"
      ],
      "plant_or_carbon": [],
      "colorants_as_printed": [
        "mica",
        "titanium dioxide",
        "blue 1"
      ],
      "any_colorant": "yes",
      "tio2_2026": "yes",
      "dyes_2026": "yes",
      "recheck_note": "",
      "source_url": "https://dailymed.nlm.nih.gov/dailymed/drugInfo.cfm?setid=42eef404-1d12-5991-e054-00144ff8d46c"
    },
    {
      "id": "crest-cavity",
      "brand": "Crest",
      "product": "Cavity Protection Regular",
      "category": "conventional",
      "titanium_dioxide": "yes",
      "synthetic_dyes": [
        "FD&C Blue No. 1 (CI 42090)"
      ],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [
        "titanium dioxide",
        "blue 1"
      ],
      "any_colorant": "yes",
      "tio2_2026": "yes",
      "dyes_2026": "yes",
      "recheck_note": "",
      "source_url": "https://dailymed.nlm.nih.gov/dailymed/services/v2/spls/6caf3f2e-70a2-4530-99fa-f5af7e4c511a.xml"
    },
    {
      "id": "sensodyne-pronamel",
      "brand": "Sensodyne",
      "product": "Pronamel Gentle Whitening",
      "category": "conventional",
      "titanium_dioxide": "yes",
      "synthetic_dyes": [],
      "mineral_pigments": [],
      "plant_or_carbon": [],
      "colorants_as_printed": [
        "titanium dioxide"
      ],
      "any_colorant": "yes",
      "tio2_2026": "yes",
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